Mellower
Coffee

About Us

It takes focused efforts to deliver a masterpiece.
Making a great cup of coffee is how
the devoted team at Mellower Coffee delivers its masterpiece.

Brand Story

Mellower Coffee, a Chinese specialty coffee leader oriented towards specialty coffee and established on a fully developed integrated industrial chain.

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Mission & Values

Quality oriented, we are committed to being China's coffee industry leader by striving for perfection and bringing you quality life experiences. We believe that our devotion produces excellence.

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Mellower China

More than 80 specialty coffee stores are located in
Shanghai, Beijing, Chengdu, Nanjing, Chongqing,
Kunming, Tianjin, Zhengzhou, Shenzhen,
and other famous cities.

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Mellower Overseas

2019

Mellower officially entered the overseas market in 2016. Since then, Mellower has been delivering high-quality products and rich, coffee drinking experiences for people around the world.
Currently, the number of overseas locations has reached 13.

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Awards

Winner of numerous awards for its expertise in coffee, premium products, and creative spirit.

In November 2015, Mellower was the coffee bean sponsor of the first CTI Latte Art Competition

In October 2016, Mellower was awarded the certificate "The Most Valuable Investment Brand of the Year."

In March 2017, Mellower won the award of “The Most Influential Companies, 2017” by MIRROR.

In March 2017, Mellower won the title "Most Recommended Bar and Afternoon Tea Destination" at the "Feast · China" rankings.

In December 2017, Mellower won the Industry Chain Pioneer Brands, 2017 at the 2017 Kamen Leading Trends Brand Awards Ceremony.

In June 2018, Mellower Coffee scooped up accolades at Top Digital with its Fruity Sparkling Coffee Drinks winning Top 100 Cases.

At the 7th Finance Summit, 2018 held in July, Mellower was included among 2018's most innovative companies.

In the 7th Finance Summit, 2018 held in July, Mellower was included among the (Industry's) Most Influential Brands, 2018.

In September, 2018, Mellower was among "China's Leading Brands" at the second Boao Enterprise Forum.

In September, 2018, Mellower was included among the "Top Asian Brands" at the 13th Annual Asia Brands Event.

In September, 2018, Mellower was among the "Top Ten Industry Brands of Chinese Businessmen in the World" at “One Root and One Dream ·2018 Global Chinese Mid-Autumn Festival Party."

In September, 2018, Mellower was among "Top Ten Leading Brands in China's Industry" at One Root and One Dream ·2018 Global Chinese Mid-Autumn Festival Party"

In September, 2018, Mellower was announced as one of the "Most Influential Enterprises in 2018" at “One Root and One Dream ·2018 Global Chinese Mid-Autumn Festival Party."

In September, 2018, Mellower won "China's Top Ten Influential Figure in the Industry" at the second Boao Enterprise Forum.

In September 2018, Mellower won "China's Most Valuable Investment Award" at the second Boao Enterprise Forum.

In September, 2018, Mellower was among the "Top 500 Asian Brands" at the 13th Annual Asia Brands Event.

Partners

With worldwide partners, the Mellower brand continues to appeal to more co-operators with pop-up stores. Mellower has jointly launched ventures with Paul Smith, Kinky boots, and other famous brands. Mellower helps its consumers to live a quality, exquisite, and beautiful life.

Mellower offers a quality, convenient, ready-to-drink coffee series and pre-packaged products with a focus on satisfying the need for coffee in different scenarios, enabling all customers to experience specialty coffee life anytime and anywhere. Mellower now offers its coffee products at 28,000 outlets across China, including supermarkets, Sinopec, and CNPC.

Co-branding Channel Cooperation