Mellower China

Since 2011 when the brand established its first store in Kunming, it has now established more than 80 specialty coffee stores across China. Mellower is growing itself into China's No.1 brand, and has been providing quality coffee for our consumers in the pursuit of a delicate lifestyle.

2019
2018
2017
2016
2015

Developmental history

MELLOWER CHINA
  • In April, 2019

    Winner of the "Hotel Catering Product Innovation Award" at the HOTELEX Mirror Award Ceremony

  • In March, 2019

    The brand's "Excellent" Coffee was certified by Coffee Review at 92 locations.

  • In September, 2018

    Included in the list of the "Top 500 Asian Brands" and "Top Asian Brands" at the 13th Annual Asia Brands Event In the same month, ·it Mellower was among the "Top Ten Industry Brands of Chinese Businessmen in the World," "Most Influential Enterprises in 2018," and "Top Ten Leading Brands in China's Industry" at the "One Root and One Dream 2018 Global Chinese Mid-Autumn Festival Party." At the end of September, the brand, as the only local specialty coffee leading brand, won "China's Leading Brand," "China's Most Valuable Investment Award," and "China's Top Ten Influential Figure in the Industry," at the second Boao Enterprise Forum.

  • In July 2018

    At the 7th Finance Summit, 2018, held in July, Mellower Coffee was included among the Most Innovative Companies, 2018 and the (Industry's) Most Influential Brands, 2018.

  • In June 2018

    Mellower Coffee scooped up accolades at Top Digital with its Fruity Sparkling Coffee Drinks winning Top 100 Cases.

  • In April, 2018

    Mellower's selected original series of coffee beverages were launched. They quickly conquered the hearts of competitors and consumers alike with their fine quality and breakthrough coffee flavor.

  • In December, 2017

    Winner of the Industry Chain Pioneer Brands, 2017 at the 2017 Kamen Leading Trends Brand Awards Ceremony

  • In March, 2017

    Winner of the Most Influential Companies 2017 by MIRROR

  • In March, 2017

    Winner of the title "Most Recommended Bar and Afternoon Tea Destination at the 2016-2017 "Feast·China" restaurant rankings.

  • In November, 2016

    Its classic series, and selected original series were listed as “available” in the market.

  • In April, 2016

    The first overseas store was established in Singapore.

  • In November, 2015

    The Mellower Coffee bean sponsoredthe first CTI Latte Art Competition.

  • In March, 2015

    Its roasted coffee beans, drip bag coffee, and other retail coffee products became available on the market.

  • In February, 2015

    Its innovative drink, Sweet-Little-Rain, appeared on the market and became very popular.

Developmental history

MELLOWER CHINA
2019
  • In April, 2019

    Winner of the "Hotel Catering Product Innovation Award" at the HOTELEX Mirror Award Ceremony

  • In March, 2019

    The brand's "Excellent" Coffee was certified by Coffee Review at 92 locations.

2018
  • In September, 2018

    Included in the list of the "Top 500 Asian Brands" and "Top Asian Brands" at the 13th Annual Asia Brands Event In the same month, ·it Mellower was among the "Top Ten Industry Brands of Chinese Businessmen in the World," "Most Influential Enterprises in 2018," and "Top Ten Leading Brands in China's Industry" at the "One Root and One Dream 2018 Global Chinese Mid-Autumn Festival Party." At the end of September, the brand, as the only local specialty coffee leading brand, won "China's Leading Brand," "China's Most Valuable Investment Award," and "China's Top Ten Influential Figure in the Industry," at the second Boao Enterprise Forum.

  • In July 2018

    At the 7th Finance Summit, 2018, held in July, Mellower Coffee was included among the Most Innovative Companies, 2018 and the (Industry's) Most Influential Brands, 2018.

  • In June 2018

    Mellower Coffee scooped up accolades at Top Digital with its Fruity Sparkling Coffee Drinks winning Top 100 Cases.

  • In April, 2018

    Mellower's selected original series of coffee beverages were launched. They quickly conquered the hearts of competitors and consumers alike with their fine quality and breakthrough coffee flavor.

2017
  • In December, 2017

    Winner of the Industry Chain Pioneer Brands, 2017 at the 2017 Kamen Leading Trends Brand Awards Ceremony

  • In March, 2017

    Winner of the Most Influential Companies 2017 by MIRROR

  • In March, 2017

    Winner of the title "Most Recommended Bar and Afternoon Tea Destination at the 2016-2017 "Feast·China" restaurant rankings.

2016
  • In November, 2016

    Its classic series, and selected original series were listed as “available” in the market.

  • In April, 2016

    The first overseas store was established in Singapore.

2015
  • In November, 2015

    The Mellower Coffee bean sponsoredthe first CTI Latte Art Competition.

  • In March, 2015

    Its roasted coffee beans, drip bag coffee, and other retail coffee products became available on the market.

  • In February, 2015

    Its innovative drink, Sweet-Little-Rain, appeared on the market and became very popular.

Stores In China

Mellowers Classical stores involve the use of all the superlative adjectives for its specialty coffee. Professional coffee makers extract a unique aroma from freshly roasted coffee beans to indulge you in the original taste amid an aesthetic mood.

Developing In China

More than 80 specialty coffee stores are located in Shanghai, Beijing, Chengdu, Nanjing, Chongqing, Kunming, Tianjin, Zhengzhou, Shenzhen, and other famous cities.The Hong Kong store is also about to open.